{"id":6062,"date":"2019-11-15T23:47:00","date_gmt":"2019-11-15T23:47:00","guid":{"rendered":"https:\/\/viadirect.naro.studio\/?p=6062"},"modified":"2024-04-25T12:41:14","modified_gmt":"2024-04-25T12:41:14","slug":"new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina","status":"publish","type":"post","link":"https:\/\/viadirect.naro.studio\/es\/new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina\/","title":{"rendered":"PARQUE LA COLINA"},"content":{"rendered":"

Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.<\/span><\/p>\n

The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of <\/span>Parque la Colina<\/b><\/a> shopping center.<\/span><\/p>\n

The complete package includes 17 giant vertical totems with one 65\u2019\u2019 screen on each side.<\/span><\/p>\n

One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using <\/span>Media4Display<\/b> digital signage software from ViaDirect partner <\/span>Telelogos<\/b><\/a>.<\/span><\/p>\n

To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software.<\/span><\/p>\n

The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.<\/span><\/p>\n

Ordered by Parque Arauco real estate and managed by ViaDirect, the huge project is a collaborative effort between <\/span>Gable<\/b><\/a> and ViaDirect local partners and teams.<\/span><\/p>\n

Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.<\/span><\/p>\n

ViaDirect, of course, delivered its tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.<\/span><\/p>\n

Present in Colombia, Peru, and Chile, <\/span>Parque Arauco<\/b> real estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls, and strip centers.<\/span>\u00a0<\/span><\/p>\n

Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia\u2019s 7 million inhabitants capital. It accommodates a social area with several high-quality restaurants and week-end\u2019s live music, an outside 13,263 m2 green park for kids and families, and a Cinemark 5 movie theaters ready for 3D.<\/span><\/p>\n

ViaDirect software of Parque la Colina\u2026<\/strong><\/h4>\n
    \n
  • 3D interactive map of the 4 levels 62,500 m2 mall<\/span><\/li>\n
  • Chosen itinerary sent on visitor\u2019s cell phone with QR code quick scan<\/span><\/li>\n
  • Optional and accessible user interface display for people with reduced mobility (PRM)<\/span><\/li>\n
  • Step-free itineraries for people with reduced mobility (PRM)<\/span><\/li>\n
  • General search on touch screen QWERTY keyboard<\/span><\/li>\n
  • Retail shops search by categories and alphabetical order<\/span><\/li>\n
  • Detailed search for restaurants (from fast-food to specialties and gastronomic)<\/span><\/li>\n
  • Detailed search for Parque la Colina services: parking, public transportation, infirmary, nursery, ATM\u2026<\/span><\/li>\n
  • Cinemark movie theater program and daily schedules<\/span><\/li>\n
  • Real-time display of offers and events<\/span><\/li>\n
  • Touristic general information<\/span><\/li>\n
  • Satisfaction survey<\/span><\/li>\n
  • Interfaz de usuario en espa\u00f1ol e ingl\u00e9s<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    ViaDirect was pleased to install 17 vertical kiosks, each with two double screens, at the Parque La Colina mall in Colombia for…<\/p>\n

    The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina shopping center.<\/p>","protected":false},"author":3,"featured_media":9111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-installations"],"acf":[],"_links":{"self":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts\/6062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/comments?post=6062"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts\/6062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/media\/9111"}],"wp:attachment":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/media?parent=6062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/categories?post=6062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/tags?post=6062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}