{"id":11437,"date":"2023-05-10T13:40:56","date_gmt":"2023-05-10T13:40:56","guid":{"rendered":"https:\/\/viadirect.naro.studio\/?p=11437"},"modified":"2024-04-23T09:50:27","modified_gmt":"2024-04-23T09:50:27","slug":"printemps-doha-qatar-wayfinding-viadirect-department-store","status":"publish","type":"post","link":"https:\/\/viadirect.naro.studio\/es\/printemps-doha-qatar-wayfinding-viadirect-department-store\/","title":{"rendered":"Printemps DOHA"},"content":{"rendered":"<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">International luxury department stores&#8217; Printemps is deploying ViaDirect wayfinding software in its New Shopping center in Qatar.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Located on 40,000 m2 of floor space within the city of Doha, the shop offers a vast portfolio of international designers specializing in fashion, beauty and lifestyle. <a href=\"https:\/\/www.printemps.com\/fr\/fr\/printemps-doha\" target=\"_blank\" rel=\"noopener\"><strong>Printemps DOHA<\/strong><\/a> brings together 14 exclusive F&amp;B outlets and more than 600 premium brands on its three shopping levels to provide customers with an elitist choice of brands and services specific to their needs.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opening in September 2022, this shop is the first of the real estate company to open its doors abroad, it is also a new generation shop combining physical immersive experiences and new technologies that enhance the shopping experience of the place.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ViaDirect had the honor of being able to create an <a href=\"https:\/\/viadirect.naro.studio\/es\/our-solution\/\" target=\"_blank\" rel=\"noopener\">puestos de orientaci\u00f3n<\/a> dedicated to Printemps Doha and its luxurious shopping area.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In total, 16 digital wayfinding kiosks were installed with our partner, the <a href=\"https:\/\/www.groupimar.com\/\" target=\"_blank\" rel=\"noopener\">IMAR group<\/a>, who supplied the furniture for all the kiosks for the shopping center.<\/span><\/p>\n<p>ViaDirect imagined, produced and implemented the <a href=\"https:\/\/viadirect.naro.studio\/es\/our-solution\/software-hub\/\" target=\"_blank\" rel=\"noopener\">information and wayfinding software<\/a> allowing this department stores&#8217; to obtain all the key elements to orient and retain its customers.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The center was supplied with wayfinding software that runs on all the kiosks and a mobile version of the map.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The interactive mobile map on a smartphone allows the user to find his itinerary simply and by his own equipment, wherever he is in the shopping mall.\u00a0<\/span><span style=\"font-weight: 400;\">The solution is innovative and suitable for everyone, simply scan the QR code with your smartphone and follow the desired route.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our solution includes the following features&#8230;<br \/>\n<\/span><span style=\"font-weight: 400;\">A multi-level 3D map<br \/>\n<\/span><span style=\"font-weight: 400;\">Search by alphabetical order<br \/>\n<\/span><span style=\"font-weight: 400;\">B\u00fasqueda por categor\u00eda<br \/>\n<\/span><span style=\"font-weight: 400;\">Real-time connected information<br \/>\n<\/span><span style=\"font-weight: 400;\">User interface in English and Arabic<br \/>\n<\/span><span style=\"font-weight: 400;\">Propuesta de itinerario adaptada a las PMR<br \/>\n<\/span><span style=\"font-weight: 400;\">Key service point highlighted<br \/>\n<\/span><span style=\"font-weight: 400;\">C\u00f3digo QR y mapa responsivo para smartphone<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>International luxury department stores&#8217; Printemps is deploying ViaDirect wayfinding software in its New Shopping Center in Qatar<\/p>","protected":false},"author":3,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-installations"],"acf":[],"_links":{"self":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts\/11437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/comments?post=11437"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/posts\/11437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/media\/11551"}],"wp:attachment":[{"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/media?parent=11437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/categories?post=11437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.naro.studio\/es\/wp-json\/wp\/v2\/tags?post=11437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}